ABOUT
About
Pink Lady Food Photographer of the Year 2023 Finalist – Awarded Highly Commended in Marks & Spencer Food Portraiture
Where it started
It all started in my Dad’s darkroom and with the Amateur Photographer magazines that were always lying around our house. I became fascinated by photography and the intricacies of developing images in the darkroom from an early age. Taking photographs together, Dad and I would process the film, then watch the images develop. To me this was magical, and I still marvel at the ability of a camera to capture a moment in time and how special that is.
I studied graphic design then rapidly headed south for life in London. Where for two decades I created branding for blue chip brands such as Toyota, Seat, The Post Office and numerous banks and airlines. Creating brand guidelines I commissioned photographers, art directed shoots, honed my skills, crafted my expertise and learned from the best.
The photographer in me
The Photographers Gallery was one of my favourite places in London, where I was a regular at their talks and exhibitions. In 2013 I finally bought myself a camera and with the first click of the shutter, it felt like I had come home. Looking through the viewfinder and seeing a beautiful image in the frame, still makes my soul sing.
Back up north
The move back North gave me the chance to pursue photography for work. London gave me an amazing grounding and now because of my branding background, I have a passion for photography that builds brands, tells a story and connects the business to their target audience. A great image, is an effective image and one that conveys a message and personality. Helping to build a brands reputation and credibility and helping it to stand out and own its space.
What happens on your photo-shoot
I really value and put an emphasis on the pre-shoot preparation to get to know your brand personality, the phase of your business and what your objectives are. I love to collaborate, adding insight and recognising opportunities in your brief. I use my brand experience to bring a different perspective and shape your story.
I naturally have an efficient, but relaxed style, working independently and taking the lead so you can get on with being at ease on the day. I’m pretty good at flexing to whatever comes up and solving problems should they arise.
I believe every brand should have the opportunity to showcase its personality and build trust with its audience in a way that feels authentic and confident. Having a brand and marketing minded approach, I can help you to share your brand message and bring it to life across any platform with compelling and strategic imagery.
