ABOUT

It all started…

From an early age, I was captivated by the magic of photography. Probably due to my dad’s darkroom and the stacks of Amateur Photographer magazines that were always lying around our house. We would take photos on his camera, process the roll of film and then watch as the images slowly emerged in the developer tray. It felt like wizardry and to this day, I’m still in awe of the camera’s ability to freeze a moment in time. How incredible is that?

After studying graphic graphic design, I spent two decades in London creating the branding for blue chip brands such as Toyota, Seat, The Post Office and numerous banks and airlines. Crafting brand guidelines, commissioning photographers and art-directing shoots, I honed my eye, refined my storytelling skills and learned from some of the best in the industry.

Eventually I left the Big Smoke, for a move back north, which gave me opportunity to turn my passion into my profession. My years in branding have given me a deep understanding of how photography can elevate a business – how imagery can define a brand, tell a compelling story and connect with an audience. To me, a great photograph isn’t just visually striking, it has to be effective, convey a message, exude personality and help a brand stand out with confidence. 

I love helping businesses shape their reputation, build credibility and carve out their own distinct space through great photography.
 

Awards